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Maui at sunset

Maui

Aerial view of Kaanapali

Beachcapades

Maui is home to some of Hawaiʻi’s most famous beaches including Kāʻanapali Beach, Mākena Beach, Kapalua Beach, Hāmoa Beach, and Hoʻokipa Beach among others. Often ranked within the “Top 10” in the United States, Maui’s beaches live up to their hype and name. 

Pipiwai Trail bridge

Island Trekking

Immersed in Hawaiian culture and history, Maui’s hiking trails prove the journey can be just as fun (and beautiful) as the final destination. Check out Ke Ala Loa O Maui, Pīpīwai Trail to Waimoku Falls, and the ʻĪao Needle Lookout Trail and Ethnobotanical Loop.

Hana from the sea

The Timeless Charm of Hāna

Get ready to unwind, relax, and take in the beauty of Hāna Town. For an otherworldly adventure above the trees, book a guided road tour on the legendary Road to Hāna or take a quick flight departing from the Kahului airport to land in this picturesque town of Hāna.

West Maui Mountains

Lahaina

In Lahaina, the spirit of Front Street is being rekindled after the August 2023 fires. Iconic restaurants, like Māla Ocean Tavern, Aloha Mixed Plate, Star Noodle and Honu Oceanside, have reopened their doors. Adding to the revitalization, Coco Deck Lahaina has quickly become a new local favorite. 

Aerial view from upcountry Maui

Upcountry Maui

Each small town located in Upcountry is unique and brimming with its own charm. From Kula on the slopes of Haleakalā to the vibrant town of Pāʻia, the paniolo heritage of Makawao, and the breathtaking landscapes of Haleakalā National Park, Upcountry offers a rich blend of culture, flavor, and natural beauty.

Hawaiʻi Stays With You

There’s no place in the world like Hawai‘i. You see it in our culture. You taste it in our flavors. You feel it in every moment of aloha. When you move, listen, laugh, and live like we do, Hawai‘i stays with you.