Earned Media Coverage Highlights

From culinary traditions and cultural immersion to mindful travel and set-jetting inspiration, the following earned media highlights showcase the breadth and depth of Hawaiʻi stories we help bring to life for national audiences.

Conde Nast Traveler: "East us Eden"

26 November 2025
Photo Credit: Jessica Sample

ET Explores Hawai'i Fashion and Fun!

14 November 2025
Photo Credit: Hawaiʻi Tourism Authority

Why Hawaii is the No. 1 Set-Jetting Destination

12 November 2025
Photo Credit: Hawaiʻi Tourism Authority

ET Takes Hawaii! Whale Watching and a Traditional Blessing in Maui

10 November 2025
Photo Credit: Hawaiʻi Tourism Authority

Globetrotting: "A Fruitful Search of Hawai'i"

Aerial view of a lush green agricultural field with neat rows of crops bordered by trees, with a narrow road running alongside the farmland.

7 November 2025
Photo Credit: Hawaiʻi Tourism Authority

Seattle Met: "Building a Better Luau"

People stand in line at a buffet table outdoors as a server portions food onto plates. Trays of prepared dishes are arranged on the table, and several adults and a child wait to be served.

4 November 2025
Photo Credit: Naomi Tomky

Sunset: "Maui Needs Visitors. Here's How to Visit the Tropical Destination Mindfully"

Rocky shoreline with waves crashing against dark volcanic rocks, palm trees lining the coast, and a distant mountain visible under a partly cloudy sky.

1 November 2025
Photo Credit: Thomas J. Story

USA Today: "Hawaii trips are pricey in 2025. Here's how to get the most value"

Secluded sandy cove surrounded by dark rocky cliffs, with people swimming in clear blue water and relaxing on the beach under a bright sky.

21 September 2025
Photo Credit: Daniel Slim, AFP via Getty Images

Conde Nast Traveler: "A Traveler's Guide to 'Chief of War'" PAYWALL

Actors Jason Mamoa and Luciane Buchanan wear period-style clothing and walk along a sandy beach near the ocean while filming Chief of War.

5 September 2025
Photo Credit: Apple TV+

Bon Appetit: "This is Hawai'i, the Local Way"

Aerial view of a lush, mountainous coastline with steep green cliffs descending into deep blue ocean waters, partially covered by low-hanging clouds.

24 July 2025
Photo Credit: Brendan George Ko

Saveur: “In Hawai’i, Restorative Justice Takes the Form of an Underground Oven”

A group of people work together outdoors to gather freshly harvested corn laid out on the ground, bending down to collect the ears in a rural setting.

30 May 2025
Photo Credit: Photo Illustration: Russ Smith, Photo: Shane Mitchell

The Wall Street Journal: “An Escape to Maui, Minus the Mai-Tai Crowd”

Narrow hiking trail winding through dense green vegetation, leading toward a steep, pointed mountain peak partially covered by mist.

18 April 2025
Photo Credit: Bailey Rebecca Roberts for WSJ

TravelAge West: “Find Sustainable Island Experiences With the Meaningful Travel Map of Hawaiʻi”

Two people stand outdoors among tall plants, holding potted saplings and gardening tools, participating in a conservation activity.

23 January 2025
Photo Credit: 2025 Hawaiʻi Tourism Authority/Heather Goodman

Travel Pulse: “Hawaii Travel Guide: 2025's Best Destinations, Events, Attractions and More”

Golden sunset over a sandy beach lined with palm trees, with the sun low on the horizon casting warm light across the shoreline and ocean.

11 January 2025
Photo Credit: Adobe Stock / RonPaulk Photography