Travel with Purpose: Mālama Hawaii is to Malama Oahu

Visitors can be inspired by the many ways to give back while on vacation to Oahu

OAHU – As the world continues to open up to travel, the Island of Oahu is asking visitors to take a trip that gives back – both to Hawaii and to themselves. In partnership with the Hawaii Visitors and Convention Bureau (HVCB) and the Hawaii Tourism Authority (HTA), the Malama Hawaii program seeks to inspire mindful travel by giving visitors an opportunity to give back to the community through a voluntourism experience. Malama means to “take care of,” and industry partners and volunteer organizations across Oahu have created a variety of experiences that are transformative for visitors and regenerative for the community. As an added benefit, visitors can also earn a free night from hotels participating in the Malama Hawaii program. 

“Our request is for travelers to Oahu to engage in, connect and understand the aloha spirit by respecting and caring for the very destination they are visiting and enjoying, Oahu,” said Noelani Schilling-Wheeler, executive director of the Oahu Visitors Bureau. “Malama Hawaii allows our guests to have a more meaningful experience with Oahu and the local community. We hope that when our guests return home and reflect on their legacy, they can with good conscience point to the activities they did on Oahu, leave enriched by those activities and take back the importance to malama their own communities.”  

With its unique blend of town and country, rich history and culture, Oahu is truly the heart of Hawaii. Malama Hawaii excursions on Oahu range from opportunities to clean and care for historical sites, plant trees to aid reforestation efforts, restore a traditional Hawaiian fishpond, and more. Below is a selection of Malama Hawaii experiences from partners on the island of Oahu:  

Alohilani Resort developed the Unforgettable, Soulful Hawaii Signature Experience for Mālama Hawaii as part of the property’s ongoing re-forestation commitment to plant 100,000 trees in its Alohilani Forest located on the North Shore of Oahu in partnership with the 
Hawaiian Legacy Reforestation Initiative. 

Malama Hawaii Offer: Tree planting experience at Gunstock Ranch and $200 resort dining credit.

In an effort to help restore and preserve one of the world’s most famous battleships, guests are welcomed to clean, sand, sweep and paint the Battleship Missouri Memorial. As an American icon that stands watch over the USS Arizona in Pearl Harbor, Hawai‘i, the “Mighty Mo” provided gunfire support for the invasion of Iwo Jima and Okinawa. On September 2, 1945, she served as a stage for the signing of the Instrument of Surrender in Tokyo Bay, bringing WWII to an end. 

Castle Resorts & Hotels has partnered with Hawaiian Legacy Reforestation Initiative (HLRI) for the Mālama Hawai‘i campaign. Guests can receive their fifth night free at Waikiki Shore, Bamboo Waikiki Hotel, and Waikiki Grand when volunteering with HLRI. The package is available through Nov. 30, 2021 for stays through Dec. 20, 2021. 

Malama Hawaii Offer: Fifth night free.

To bring attention to the plight of Hawaii’s native ecosystems and in partnership with the Hawaiian Legacy Reforestation Initiative (HLRI), Embassy Suites Waikiki Beach Walk recently planted one of Hawaii’s rarest trees, the alula, on its property. Embassy Suites Waikiki Beach Walk guests can visit the alula tree on the hotel’s fourth-floor deck. As a participant with the Malama Hawaii Initiative, Embassy Suites Waikiki Beach Walk offers guests a fourth night free, 2 p.m. late check out, and an opportunity to plant their very own legacy tree at the Gunstock Ranch on Oahu’s North Shore, part of HLRI’s initiative to restore the state’s rarest native forests. For every guest that participates in a tree-planting effort with HLRI, the hotel contributes a portion of each resort charge towards the Legacy Forest. 

Malama Hawaii Offer: Fourth night free and 2 p.m. late check out.

Kokua Hawaii Foundation hosts a Kokua Learning Farm Community Workday, which is open to the public once a month. Projects may include but are not limited to: trash pick-up, mulching, weeding, trimming, planting and harvesting. 

Hawaii Land Trust monitors and provides stewardship of more than 30 conservation easements protecting over 17,300 of Hawaii’s agricultural lands, watersheds, wildlife habitat, recreational areas, historical and cultural sites, and scenic vistas. Volunteer opportunities often include removal of invasive plants and planting of native plants, but varies depending on current needs. 

Travelers can get a fourth night free when booking Hyatt Centric Waikiki’s Malama Hawaii offering. As part of the package, travelers need to volunteer with one of the property’s partner organizations. A list of volunteer options is sent one week prior to arrival. 

Malama Hawaii Offer: Fourth night free. Promotion code: MALAMA.

Hyatt Regency Waikiki Beach Resort and Spa encourages guests to malama Hawaii by helping with native reforestation efforts at Gunstock Ranch. Guests will also receive their fourth night free and daily breakfast for two when booking the resort’s Malama Hawaii package.

Malama Hawaii Offer: Fourth night free and daily breakfast for two. Promotion code: MALAMA.

Guests of The Imperial Resort can participate in a range of experiences as part of the hotel’s Malama Hawaii offer, while receiving 10 percent off and a waived resort fee during the length of their stay. 

Malama Hawaii Offer: 10 percent off and waived resort fee.

International Market Place shoppers will have the opportunity to participate in a DIY Beach Cleanup Program and will receive a gift valued at $20. One gift, per group, per day. 

The Kahala Hotel & Resort is offering 20 percent off stays in exchange for participation in one of the sustainability initiatives offered by Travel2Change and Kahala’s Initiative for Sustainability, Culture, & the Arts (KISCA). Activities include participating in a beach cleanup after kayaking or paddleboarding, taking a guided hike to learn about coastal restoration, tasting food on a sustainable farm and more.  

Malama Hawaii Offer: 20 percent off.

Malama Loko Ea is an educational platform where students and community members learn and practice land stewardship, nohona Hawaii (living and practicing Hawaiian culture as a way of life), and ike kuuna (knowledge of traditional Hawaiian practices). Visitors can help restore a historic Hawaiian fishpond as part of the organization’s Hololea Tour. Other activities include a walking tour, bamboo pole fishing and throw net demonstrations. Community workdays are every Saturday morning. Registration is required.

Malama Maunalua is a community-based, non-profit stewardship organization committed to conserving and restoring a healthy and productive Maunalua Bay. The organization’s community huki (to pull) are volunteer-based events that bring people together to aid in this mission. They are scheduled at least once a month on a Saturday, aligning with lower tides. Volunteers learn about the problems facing the bay as well as the three main types of invasive alien algae that must be removed from the nearshore waters. 

A number of Marriott hotels are offering a free night as part of the Malama Hawaii initiative and have partnered with Hawaiian Legacy Reforestation Initiative (HLRI) and Gunstock Ranch where guests are encouraged to engage in reforestation efforts. There are three ways that guests can secure their free night: participate in three hours of community service at the Legacy Forest, plant a Legacy Tree with their family on a tour of Gunstock Ranch, or sponsor a Legacy Tree and support the forest remotely. Participating properties include Courtyard Marriott Oahu North ShoreEmbassy Suites by Hilton Oahu Kapolei and Residence Inn by Marriott Oahu Kapolei. Guests at the Marriott Waikiki properties - The Ritz-Carlton Residences at Waikiki BeachRoyal HawaiianMoana SurfriderSheraton Waikiki, Princess Kauilani, The Laylow and Waikiki Beach Marriott also receive a $100 resort credit in addition to their fifth night free.   

Malama Hawaii Offer: Fifth night free plus $100 resort dining credit at participating properties

By booking Outrigger’s Malama Hawaii Experience, guests have a unique opportunity to participate in a hands-on, two-hour voluntourism activity at Kualoa Ranch Private Nature Reserve and receive every third-night free when staying at Outrigger Waikiki Beach Resort, Waikiki Beachcomber by Outrigger, and Waikiki Malia by Outrigger. Guests will embark on an eco-adventure at Kualoa immersing in various types of purpose-driven community service and cultural learning experiences – including the importance of caring for the upland ahupuaa (traditional land division) streams as they feed the loi (taro patches) down the valley. Guests will learn about micro-plastics and its negative effects on the ocean, the importance of using reef-safe sunscreen and Kualoa Ranch’s efforts to monitor coral health. Guests will venture through traditional fishponds and farms, delivering a unique opportunity to participate in something greater than self – safeguarding the beauty of Hawaii. 

Malama Hawaii Offer: Third night free.

Papahana Kuaola is a non-profit organization that strives to connect the past with a sustainable future. Its mission is to create quality educational programs focused on Hawaii’s cultural and natural history, environmental restoration, and economic sustainability through its volunteer opportunities. Visitors can participate in a stream restoration day on every third Saturday of the month. Volunteers assist with removing invasive species that are encroaching and clogging up the stream so that the stream is open to flow freely down to other community members. Every fourth Saturday of the month affords volunteers the opportunity to work in a loi (taro patch). Work involves prepping, weeding, and planting, thus allowing the kalo (taro) to thrive.

Paradise Helicopters recently launched a Mālama Collection charter of immersive experiences centered around Malama Hawaii. Oahu Nahele - Tree Planting with Hawaii Legacy Hardwoods is an aerial sightseeing tour that educates guests about Hawaii culture and ecosystems and allows guests to participate directly in a special cultural experience benefiting the local nahele or forest. During the tree planting and eco-tour, guides will talk about the history of the Hawaiian land and how the tree will contribute to healing the local ecosystem. 

Prince Waikiki’s Malama Hawaii offering allows visitors to both enjoy the beauty of Hawaii and work to restore and renew the local environment. By supporting the sustainable movement in Hawai‘i and inviting guests to participate in the regenerative movement, Prince Waikiki is helping to maintain a healthy harbor and coastline given the hotel’s historic location where native Hawaiian flora, fauna, and marine life once flourished in its estuary. In partnership with Sustainable Coastlines Hawaii,  Prince Waikiki’s Malama Hawaii Package allows guests to participate in the Sustainable Coastlines Hawaii DIY Cleanup Program. 

Malama Hawaii Offer: Every fourth night free, waived resort charge, commemorative sustainable gift, 15 percent off in-room dining, 20 percent off at Hawaii Prince Golf Club.

For more information about how visitors can malama Hawaii, visit

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