FOR IMMEDIATE RELEASE
HAWAII VISITORS AND CONVENTION BUREAU WELCOMES GEORGE JOHNS AS REGIONAL DIRECTOR, TRAVEL INDUSTRY SALES
The Hawaii Visitors and Convention Bureau (HVCB) announced today that George Johns has joined the Bureau as regional director of travel industry sales. He reports to Robyn Basso, senior director of travel industry partnerships.
Johns will represent The Hawaiian Islands in the Midwest and East Coast markets supporting sales and marketing through activities with travel agents, wholesalers, consortia, and other key industry partners. In addition to cultivating key travel industry relationships, he will also be responsible for promoting and delivering customized live and virtual destination training including HVCB’s Hawaii Destination Specialist program.
“We are excited to welcome George to the HVCB ohana and look forward to his leadership in the Midwest and East Coast markets,” said Karen Hughes, vice president, Meet Hawaii and travel industry partnerships. “Along with his passion and knowledge about The Hawaiian Islands, his background and experience working for tour operators is a great asset to HVCB’s sales team.”
Before joining HVCB, Johns served as the regional business development manager for Rocky Mountaineer where he developed and executed marketing efforts through co-op programs and agent training and development. In his 30-year career, Johns has worked in sales at International Expeditions and Lindblad Expeditions, as well as Maritz Travel Company, where he handled the Hawaii market. Johns earned a Bachelor of Arts from Colorado College.
The Hawaii Visitors and Convention Bureau is contracted by the Hawaii Tourism Authority (HTA), the state of Hawaii’s tourism agency, for marketing management services in North America. The HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with the state of Hawaii’s economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information about the Hawaiian Islands, visit gohawaii.com.