The Islands of Hawaii
For Immediate ReleaseJanuary 29, 2013
HVCB RECEIVES FIVE ADRIAN AWARDS IN INTERNATIONAL ADVERTISING AND PUBLIC RELATIONS COMPETITION
“The Adrian Awards are the travel industry’s highest marketing honors and I couldn’t be more proud of the fact that our creative programs and approaches for the Hawaiian Islands have been recognized as some of the world’s best,” said John Monahan, HVCB’s president and CEO. “Although the award was given to HVCB, we share this recognition with our client and strategic partner, the Hawaii Tourism Authority, our public relations firm McNeil Wilson Communications, and our advertising agency MVNP, and congratulate them for their continued support and innovation in the way we market these islands.”
HVCB’s five awards won by category and division are as follows:
Public Relations (2) - Agency: McNeil Wilson Communications
Hawaii’s Culinary Evolution
-Platinum Award – Feature Placement – Print
-Gold Award – Feature Placement – Print
Advertising (3) – Agency: MVNP
Living in the Moment
-Gold Award – Television
-Silver Award – Print
-Bronze Award – Complete Campaign
HVCB’s top honor was a Platinum Award received in public relations for an 11-page spread in the May 2012 issue of Travel + Leisure titled “Hawaii’s Next Wave.” HVCB’s PR team at McNeil Wilson Communications helped shape editor Peter Jon Lindberg’s visit and resulting story, which captured the essence of Hawaii’s evolving food scene. The story on Hawaii’s culinary evolution was a destination positioning homerun, complete with priceless observations from Lindberg that included: “Suddenly, out of the blue, Hawaii is one of the most exciting places to eat in the country.”
HVCB’s platinum award was selected exclusively from more than 128 public relations Gold Award winners and signified the entry outperformed all competitors with creativity and exceptional results.
Hosted by HSMAI at the New York Marriott Marquis in Times Square, this year’s black-tie gala was attended by more than 1,000 hospitality, travel and tourism, and marketing executives worldwide and recognized the industry’s most ingenious and forward-thinking sales and marketing campaigns and individuals. This year’s competition received nearly 1,200 entries from more than 35 countries.
HVCB’s Platinum Award was accepted on stage by Jay Talwar, HVCB’s senior vice president of marketing, and Rebecca Pang, account supervisor at McNeil Wilson Communications. The winning work was featured in both a video presentation and exhibit of winners at the Adrian Awards Gala. In addition, HVCB’s platinum winning entry will be featured in a case study in HSMAI’s Marketing Review.
About HSMAI Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI’s Americas Region, headquartered in McLean, VA, consists of 38 chapters in three countries. HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.
The Hawaii Visitors and Convention Bureau is contracted by the Hawaii Tourism Authority (HTA), the state of Hawaii’s tourism agency, for marketing management services in North America. The HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with the state of Hawaii’s economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.