Destination Molokai
Visitors Bureau
Julie Bicoy
(808) 553-3876

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November 18, 2014


Moloka'i gets relatively few visitors, especially by comparison to the four Hawaiian Islands that are larger and more populous (Hawai'i, Maui, O'ahu, and Kaua'i). There are quite a few reasons why this is so, and they all start with the word "no" – no resorts, no spas, no valet parking, no commercial lu'au, no movie theaters, no white-linen gourmet restaurants, no Lamborghinis for rent. That sounds pretty negative until you start thinking about what else is not there – no traffic signals, no traffic, no city lights, no noise, no crowds, no tension, no hype, no mistrust, and no chance that you'll ever get lost.

The Friendly Isle 
The fact that this island has very little tourism infrastructure at all reflects the distinct temperament of its people. Instead of having tourists, they would rather have guests. Interactions with residents tend to be spontaneous and authentic. Moloka'i is traditionally known as "the friendly isle," and that designation has struck some observers as ironic. There are no lei greeters at the airport. And people who have presented big money schemes (cruise-ship stopovers, high-end real estate developments, and so on) have found the reception at public hearings to be anything but friendly. But Moloka'i people are friendly the way you probably expect your friends to be. They'll tell you the truth, leave you alone when you seem to want that, and come through for you when you need help.

More Native Hawaiian Residents 
Don't forget that we're talking about Hawai'i here. In Hawaiian culture – and by transference, in all Island residents no matter what their ethnicity – the "aloha spirit" truly does run deep. For historical reasons, Moloka'i has a far greater percentage of native Hawaiian residents than any other island in the State. The more these people resist modernity and stick to land-based subsistence living practices (farming, fishing, hunting), the more they embody a rooted, native, heartfelt point of view.

World's Highest Sea Cliffs 
Just glance at a map to see how surprising this island is, how different it is from the others. Instead of being circular, as you would expect from a mid-oceanic volcanic mountain, Moloka'i is bar-shaped, four times as long as it is wide. The long north shore, spanning almost forty miles, consists mostly of sheer sea cliffs (highest in the world) sliced by a few vertiginous, wild valleys. At the base of these cliffs is the tiny peninsula called Kalaupapa, where Father (now Saint) Damien was buried. Now a National Historical Park, Kalaupapa is a place of intense natural beauty and tragic history of Hansen's patients.

Largest Reef System in the US 
In vivid contrast to the vertical north shore, Moloka'i's south shore is almost flat as it tapers gently into the sea, then remains just a few feet deep till it reaches a fringing reef. Because this reef is as much as a mile away from dry land, this lake-like expanse constitutes the largest reef system in the United States. It's a great place for kayaking and for exploring the chain of ancient fishponds, an archeological marvel that remains from pre-contact Hawai'i.

Longest Beach in Hawai'i 
As these two shorelines illustrate, this quiet little island is full of natural splendor. This is true from the East End's Halawa Valley – one of the most significant cultural sites in all of Hawai'i – to West Moloka'i's Papohaku Beach, which is perhaps the grandest stretch of sand in the archipelago. Moloka'i is also the home of two important wilderness preserves held by The Nature Conservancy, places where rare Hawaiian plants and animals still thrive in their unspoiled native habitat.

Outdoor Activities 
The pleasures of a Moloka'i visit are largely rural and outdoorsy. You can see that upon arrival, whether by ferry from West Maui or (more typically) by a small, propeller-driven airplane that flies slow and low over the island and releases its few passengers right onto the quiet tarmac. Many of the visitor attractions focus on agriculture—the restored taro ponds of Halawa Valley, and the field-fresh organic yield at Kumu Farms, to name a few. This island also attracts people who like to hike and paddle, to fish and dive, to somehow immerse themselves physically in the silent ruggedness of its natural environment.

Moloka'i Vacations 
Every major Hawaiian island has some kind of office dedicated to tourism. But Moloka'i is the only one that explicitly requests that guests come into the office and talk about what they want to do during their stay. As haphazard as this may sound, you can literally land at the airport without a plan of any kind and know that you will be okay. Just rent a car and go to the headquarters of Destination Moloka'i Visitors Bureau. Don't worry how to find it. Drive to town – there's only one, Kaunakakai – and ask the first person you see.

This just-drop-in idea says a lot about Moloka'i. It reflects the fact that so many of the great features of the island are simply not apparent to outsiders. It suits the personal style of the place. (After all, if someone visited your house, you wouldn't just ignore him and let him wander about. You'd try to find out what he wanted.) It suggests that the best way to understand this island is to become one of its people.

Julie Bicoy, who is head of Destination Moloka'i Visitors Bureau, puts it this way: "Moloka'i always gets the unique customers, the ones who are looking for us. I always like to ask them, 'Why have you come? What do you want?' This is one of the best healing places in the world. And it is full of spirituality. So the question in my mind is always, 'How deep do you want to get into Moloka'i?'"