Malama Maui - Immerse yourself in the rich heritage of the islands

Mauians are revitalizing natural habitats. They are reawakening ancient taro patches. Some are preserving precious marine resources. Others are sharing authentic Hawaiian cultural experiences. All are part of the same fabric. And the quilt they are weaving is called Malama Maui - "to nurture Maui." Learn about what Mauians are doing to care for and share their special home, and how visitors can experience one of the world's most spectacular travel destinations from the kamaaina or "homegrown" point of view.

"Malama Maui" is about people who enjoy learning about the history, natural environment and living culture of a place, travelers who want to immerse themselves in the rich heritage that makes a destination unique. This type of travel has been called agritourism or ecotourism, yet Malama Maui reaches beyond these labels, asking visitors to experience what most Maui residents value above all – aloha aina or love of the land.