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FOR IMMEDIATE RELEASE
February 18, 2016

MAUI VISITORS AND CONVENTION BUREAU LAUNCHES "MAUI MAVERICKS" PR CAMPAIGN  

- 16 Next-Generation Leaders Selected as Maui Ambassadors -  

MAUI, HAWAII - What makes Maui so special isn't just the island's incredible scenery and sunsets. It's also the people who live on Maui.

The Maui Visitors and Convention Bureau (MVCB) is showcasing 16 of these individuals with the launch of "Maui Mavericks," a new public relations campaign aimed at promoting Maui Nui in national outlets and key markets in North America. Through the campaign, MVCB hopes to increase editorial exposure and interest in travel to Maui, attracting a steady flow of visitors to help ensure a vibrant island economy. 

The new campaign shares the stories of Maui's next generation of leaders. The Maui Mavericks are an ethnically diverse and multi-talented group of individuals moving Maui forward while preserving Hawaii's culture and heritage. The inaugural Maui Mavericks class of 2016-17 includes a kapa (Hawaiian bark cloth) maker, a craft brew master, a taro farmer, a fashion designer, and 12 other talented, knowledgeable Mauians.

"The Maui Mavericks campaign offers a modern take on what makes Maui such an incredible destination, as told through our next generation," says Terryl Vencl, executive director, Maui Visitors and Convention Bureau. "Maui may be known for its beaches and natural beauty, but news outlets in New York or Texas may not see further than that. This campaign showcases the diversity and aloha spirit of our best and brightest, and sends them out into the world as ambassadors of the island we love."

Over the next two years, the Maui Mavericks will work with MVCB on-island and in key national markets, including Los Angeles, San Francisco, Seattle, Vancouver, Dallas, Chicago, Denver, and New York. They will host events, demonstrations and discussions, and share their inspiring stories through media interviews, social media, and interactions with the general public.

The Maui Mavericks all embody several essential qualities: they are at the top of their game and part of the new wave of leaders in their respective fields; are fascinating individuals, with unique interests beyond their professional passions; are well-respected in the community and 100 percent committed to serving the islands. They malama (care for) the aina (land) and honor their kupuna (elders), while bringing exciting new perspectives and ideas shaping a bright future for Maui Nui. They are accessible to visitors and residents of Maui.

The 2016-17 Maui Mavericks are (in alphabetical order):

  • Perry Bateman (Cuisine) - Executive Chef of Mama's Fish House
  • Denby Freeland-Cole (Art/Fashion) - Artist and Kapa Practitioner
  • Napua Greig-Nakasone (Hula/Music/Culture) - Kumu Hula and Musician  
  • Kainoa Horcajo (Culture) - Hawaiian Cultural Ambassador at Grand Wailea
  • Meagan Jones Gray (Ocean) - Co-Founder and Executive Director of Whale Trust Maui
  • Pohaku Kahoohanohano (Culture) - Master Lauhala Weaver
  • Tiare Lawrence (Fashion/Ocean) - Owner and Designer of Otaheite Hawaii
  • Ekolu Lindsey III (Culture/Ocean/Environment) - President of Maui Cultural Lands
  • Garrett Marrero (Agri-Tourism) - Founder and CEO of Maui Brewing Co.
  • Kaponoai Molitau (Art/Culture/Hula) - Kumu Hula and Owner of Native Intelligence
  • Joylynn Paman (Environment/Culture) - Executive Director of Koieie Fishpond
  • Hokuao Pellegrino (Agriculture/Culture) - Land Education Specialist for Kamehameha Schools and Co-Owner and Manager of Nohoana Farm
  • Sheldon Simeon (Cuisine) - Executive Chef of Mala Wailea and MiGRANT and Founder/Owner/Chef of Tin Roof
  • Shay Smith (Agri-Tourism) - Founder and President of Hawaii Sea Spirits
  • Darren Strand (Agriculture) - President and CEO of Maui Gold Pineapple Co.
  • Dustin Tester (Ocean) - Camp Founder and Director, Maui Surfer Girls

"We are thrilled to honor our inaugural Maui Mavericks and share their stories with the world," says Vencl. "No one knows the extraordinary nature of Maui and what it will take to preserve and enhance those qualities going forward better than this group of people."

NEWS FROM MAUI, MOLOKAI & LANAI - MARCH 2017
April 10, 2017

The islands of Maui, Molokai and Lanai each offer cultural activities, places to stay, dining experiences, adventures in nature, and scenic wonder distinctly their own.

The difference for travelers choosing to spend time in Maui Nui? Experiencing the individual pleasures of an awe-inspiring trio of Hawaii Islands with such unique ease - whether by a short plane ride or a ferry ride, Maui, Molokai and Lanai are easily reachable. Planning to see sunrise at Haleakala National Park? Remember to reserve before you go. Visit www.nps.gov/hale/planyourvisit for more information.

Welcome your spring in Maui Nui with the collection of dining, lodging, activity, adventure and cultural experiences listed below.

NEWS FROM MAUI, MOLOKAI & LANAI - DECEMBER 2016
December 21, 2016

Maui is home to many resorts, hotels and businesses that offer experiences like none other in the world. Visitors can choose from a huge array of activities that focus on fun, culture, adventure... there is something for everyone. Our visitors can be as relaxed or as active as they choose. Following are some of the exciting highlights from upcoming months on the beautiful islands of Maui Nui.

NEWS FROM MAUI, MOLOKAI & LANAI - SEPTEMBER 2016
September 14, 2016

Maui is home to many resorts, hotels and businesses that offer experiences like none other in the world. Visitors can choose from a huge array of activities that focus on fun, culture, adventure... there is something for everyone! Our visitors can be as relaxed or as active as they choose. Following are some of the exciting highlights from upcoming months on the beautiful islands of Maui Nui.

NEWS FROM MAUI, MOLOKAI & LANAI - JULY 2016
July 13, 2016

Maui is home to many resorts, hotels and businesses that offer experiences like none other in the world. Visitors can choose from a huge array of activities that focus on fun, culture, adventure...there is something for everyone! Our visitors can be as relaxed or as active as they choose. Following are some of the exciting highlights from upcoming months on the beautiful islands of Maui Nui.

NEWS FROM MAUI, MOLOKAI & LANAI - APRIL 2016
April 20, 2016

With just about everything they’ll want to see or experience within close proximity and accessible at a leisurely pace, visitors don’t have to travel too far or plan far in advance to discover Maui’s most pleasant surprises. An island big on delivering spontaneous moments, Maui is large enough to offer a myriad of experiences, yet small enough to take the work out of deciding what to do among them...

MAUI VISITORS AND CONVENTION BUREAU LAUNCHES “MAUI MAVERICKS” PR CAMPAIGN
February 18, 2016

What makes Maui so special isn’t just the island’s incredible scenery and sunsets. It’s also the people who live on Maui. The Maui Visitors and Convention Bureau (MVCB) is showcasing 16 of these individuals with the launch of “Maui Mavericks,” a new public relations campaign aimed at promoting Maui Nui in national outlets and key markets in North America.

NEWS FROM MAUI, MOLOKAI & LANAI - FEBRUARY 2016
February 1, 2016

With just about everything they’ll want to see or experience within close proximity and accessible at a leisurely pace, visitors don’t have to travel too far or plan far in advance to discover Maui’s most pleasant surprises. An island big on delivering spontaneous moments, Maui is large enough to offer myriad experiences yet small enough to take the work out of deciding what to do among them.

NEWS FROM MAUI, MOLOKAI & LANAI – OCTOBER 2015
October 26, 2015

With just about everything they'll want to see or experience within close proximity and accessible at a leisurely pace, visitors don't have to travel too far or plan far in advance to discover Maui's most pleasant surprises.

CONDE NAST TRAVELER NAMES MAUI BEST ISLAND IN THE U.S.
October 21, 2015

Maui No Ka Oi. For the 22nd year in a row, Maui tops Conde Nast Traveler’s list of Best Islands in the U.S., as voted by travelers in its Readers’ Choice Awards 2015. Maui also received the highest score of any destination in the entire poll.

MAUI VISITORS AND CONVENTION BUREAU WINS GOLD SERVICE AWARD FOR 2015 BY MEETINGS & CONVENTIONS MAGAZINE
September 25, 2015

Meetings & Conventions (M&C) Magazine has awarded the Maui Visitors and Convention Bureau with a Gold Service award for 2015. The award honors the top tourism boards domestically and internationally servicing meeting professionals.

Samantha Tsui
Account Supervisor
Anthology Marketing Group
(808) 544-3000 
Email: samantha.tsui@anthologygroup.com