FOR IMMEDIATE RELEASE
MAUI VISITORS AND CONVENTION BUREAU LAUNCHES "MAUI MAVERICKS" PR CAMPAIGN
- 16 Next-Generation Leaders Selected as Maui Ambassadors -
MAUI, HAWAII - What makes Maui so special isn't just the island's incredible scenery and sunsets. It's also the people who live on Maui.
The Maui Visitors and Convention Bureau (MVCB) is showcasing 16 of these individuals with the launch of "Maui Mavericks," a new public relations campaign aimed at promoting Maui Nui in national outlets and key markets in North America. Through the campaign, MVCB hopes to increase editorial exposure and interest in travel to Maui, attracting a steady flow of visitors to help ensure a vibrant island economy.
The new campaign shares the stories of Maui's next generation of leaders. The Maui Mavericks are an ethnically diverse and multi-talented group of individuals moving Maui forward while preserving Hawaii's culture and heritage. The inaugural Maui Mavericks class of 2016-17 includes a kapa (Hawaiian bark cloth) maker, a craft brew master, a taro farmer, a fashion designer, and 12 other talented, knowledgeable Mauians.
"The Maui Mavericks campaign offers a modern take on what makes Maui such an incredible destination, as told through our next generation," says Terryl Vencl, executive director, Maui Visitors and Convention Bureau. "Maui may be known for its beaches and natural beauty, but news outlets in New York or Texas may not see further than that. This campaign showcases the diversity and aloha spirit of our best and brightest, and sends them out into the world as ambassadors of the island we love."
Over the next two years, the Maui Mavericks will work with MVCB on-island and in key national markets, including Los Angeles, San Francisco, Seattle, Vancouver, Dallas, Chicago, Denver, and New York. They will host events, demonstrations and discussions, and share their inspiring stories through media interviews, social media, and interactions with the general public.
The Maui Mavericks all embody several essential qualities: they are at the top of their game and part of the new wave of leaders in their respective fields; are fascinating individuals, with unique interests beyond their professional passions; are well-respected in the community and 100 percent committed to serving the islands. They malama (care for) the aina (land) and honor their kupuna (elders), while bringing exciting new perspectives and ideas shaping a bright future for Maui Nui. They are accessible to visitors and residents of Maui.
The 2016-17 Maui Mavericks are (in alphabetical order):
"We are thrilled to honor our inaugural Maui Mavericks and share their stories with the world," says Vencl. "No one knows the extraordinary nature of Maui and what it will take to preserve and enhance those qualities going forward better than this group of people."
- MAUI VISITORS AND CONVENTION BUREAU LAUNCHES “MAUI MAVERICKS” PR CAMPAIGN
- February 18, 2016
What makes Maui so special isn’t just the island’s incredible scenery and sunsets. It’s also the people who live on Maui. The Maui Visitors and Convention Bureau (MVCB) is showcasing 16 of these individuals with the launch of “Maui Mavericks,” a new public relations campaign aimed at promoting Maui Nui in national outlets and key markets in North America.
- NEWS FROM MAUI, MOLOKAI & LANAI - FEBRUARY 2016
- February 1, 2016
With just about everything they’ll want to see or experience within close proximity and accessible at a leisurely pace, visitors don’t have to travel too far or plan far in advance to discover Maui’s most pleasant surprises. An island big on delivering spontaneous moments, Maui is large enough to offer myriad experiences yet small enough to take the work out of deciding what to do among them.
- NEWS FROM MAUI, MOLOKAI & LANAI – OCTOBER 2015
- October 26, 2015
With just about everything they'll want to see or experience within close proximity and accessible at a leisurely pace, visitors don't have to travel too far or plan far in advance to discover Maui's most pleasant surprises.
- CONDE NAST TRAVELER NAMES MAUI BEST ISLAND IN THE U.S.
- October 21, 2015
Maui No Ka Oi. For the 22nd year in a row, Maui tops Conde Nast Traveler’s list of Best Islands in the U.S., as voted by travelers in its Readers’ Choice Awards 2015. Maui also received the highest score of any destination in the entire poll.
- MAUI VISITORS AND CONVENTION BUREAU WINS GOLD SERVICE AWARD FOR 2015 BY MEETINGS & CONVENTIONS MAGAZINE
- September 25, 2015
Meetings & Conventions (M&C) Magazine has awarded the Maui Visitors and Convention Bureau with a Gold Service award for 2015. The award honors the top tourism boards domestically and internationally servicing meeting professionals.
- NEWS FROM THE MAUI VISITORS & CONVENTION BUREAU
- July 15, 2015
With just about everything they'll want to see or experience within close proximity and accessible at a leisurely pace, visitors don't have to travel too far or plan far in advance to discover Maui's most pleasant surprises. An island big on delivering spontaneous moments, Maui is large enough to offer myriad experiences yet small enough to take the work out of deciding what to do among them.
- TRAVEL + LEISURE "WORLD'S BEST AWARDS" NAMES MAUI "TOP ISLAND IN HAWAII"
- July 7, 2015
The results are in, and the island of Maui has captivated the hearts of Travel + Leisure readers once again.
- MAUI TIME LINE
- August 26, 2014
2,000,000 BC Maui’s first volcano rises from the depths of the ocean and appears above the surface of the waves.
- MAUI COUNTY – THREE ISLANDS, THREE UNIQUE EXPERIENCES
- August 25, 2014
The three islands of Maui County, Maui Nui, create a synergy that is unique in Hawai‘i. The geographical relationship of Maui, Moloka‘i and Lana‘i makes it possible to wake up on Maui, spend the day sailing and snorkeling off Lana‘i, and be back in time for a sunset lu‘au on the beach at Wailea. Or you can hop aboard a ferry from Lahaina Harbor and explore Moloka‘i’s east-end rainforest or tour the remote, historic Kalaupapa Peninsula.
- HISTORICAL LAHAINA
- August 22, 2014
Take a trim, tidy New England whaling town, plunk it in the middle of the Pacific, sketch in some rainbow-crowned mountains, and add a generous helping of palm trees. Stir in the biggest Buddha outside of Asia, a banyan tree the size of a city block, and a history that reads like an epic novel, and you might come close to defining Lahaina.