FOR IMMEDIATE RELEASE
BIG ISLAND VISITORS BUREAU ANNOUNCES NAME CHANGE
Island of Hawaii (October 24, 2016) - The Big Island Visitors Bureau has officially changed its name to the Island of Hawaii Visitors Bureau (IHVB).
"Depicted in IHVB's new logo, the design retains its overall elements and feel of the previous look, while aligning itself with the Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau branding of the Hawaiian Islands," said Ross Birch, IHVB executive director.
IHVB will continue to use the island's name, Hawaii, to help identify the destination accurately in its marketing communications and business operations.
To avoid confusion with the state name, IHVB is encouraging the use of "island of Hawaii" when referring to the destination. For shorter references, it also suggests the use of "Hawaii Island" to identify the island.
There will be no interruption in IHVB's operations during this naming transition.
The Island of Hawaii Visitors Bureau is an Island Chapter of the Hawaii Visitors and Convention Bureau (HVCB). HVCB is contracted by the Hawaii Tourism Authority (HTA), the state of Hawaii's tourism agency, for marketing management services in the United States. The HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with the state of Hawaii's economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.